People gearing up for the upcoming Prime Day sales must stay vigilant to avoid falling prey to cybercriminals. These scammers exploit major shopping events by using fake promotions, phishing emails, and fake websites to deceive unsuspecting shoppers into sharing personal information or financial details. Security experts caution that the high-pressure shopping atmosphere of Prime Day is ideal for scammers.
Check Point’s security team revealed that a significant number of new Amazon-related web domains were registered globally from December 2025 to last month, with a notable spike in April when 1,446 new domains were created. The timing in April is particularly worrying as cyber attackers can use this period to establish malicious domains, making them seem more legitimate to evade detection before Prime Day.
While most domains are safe, Check Point discovered that approximately one in every 11 newly registered Amazon-themed domains was classified as malicious or suspicious.
According to Check Point, Prime Day scams are successful because they closely imitate regular shopping behavior, including familiar branding, convincing checkout pages, delivery notifications, and creating a sense of urgency.
To enjoy Prime Day without falling victim to scams, shoppers should take precautions. It is essential to scrutinize website addresses before entering any personal information, as scammers often create fake sites resembling Amazon’s genuine page.
Shoppers are advised by Check Point to be cautious of fraudulent domains that closely mimic Amazon’s URL, such as those with extra characters, hyphenated brand names, or uncommon endings like .top or .online.
Additionally, it is recommended to avoid clicking on links received through emails, texts, or social media messages. Instead, shoppers should manually enter Amazon’s website address to ensure security.
Signs of potential scams include unbelievably low prices, messages claiming refunds are due, or alerts stating that an offer is expiring soon. These tactics aim to create urgency and pressure consumers into making hasty decisions.
Another common scam involves fake alerts about Prime accounts being suspended. If shoppers receive messages threatening account closure unless immediate action is taken, it is advisable to verify the information directly on Amazon’s official website.
By following these guidelines, shoppers can safely navigate Prime Day deals without falling into fraudulent traps. Prime Day is scheduled from June 23 to June 26, with Express.co.uk providing coverage of the event’s top deals and promotions.
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