For months, there have been increasing demands for Neutrogena, a skincare company, to address an accusation made by Hayden Panettiere in May. The calls intensified following the actor’s recent passing. Neutrogena has now made a statement on Instagram, without allowing comments, acknowledging that they failed to support Panettiere during a challenging period. The brand expressed pride in their past collaboration with her but did not disclose the specific reasons for ending their partnership or address the allegation related to her discussion of postpartum depression.
Panettiere, known for her roles in various shows and movies, served as a global brand ambassador for Neutrogena from 2005 to 2015. After revealing her struggle with postpartum depression on a TV show in 2015, her partnership with Neutrogena came to an end. In a podcast interview in May, Panettiere claimed that Neutrogena attempted to terminate her contract over her comments on postpartum depression, which her representative argued against, leading to the end of her association with the brand.
Following these events, fans initiated a boycott against Neutrogena, with one beauty influencer even using podcast audio in a video titled “Neutrogena hates women.” After Panettiere’s demise, fans have once again voiced their displeasure, flooding Neutrogena’s social media accounts and demanding a public response to the allegations.
Neutrogena, in response to the situation, expressed deep sorrow over Panettiere’s passing and praised her bravery in speaking out. The brand refrained from immediate comment out of respect for the actor’s family. Neutrogena highlighted its commitment to supporting women’s mental health, specifically regarding postpartum depression, and pledged to invest significantly in community health partners to offer more women access to necessary support. Further details on these plans will be shared once they are implemented.