Morrisons is distributing more than 27 tons of carrots to customers for them to offer to Rudolph and his companions.
Starting from December 20 until Christmas Eve, shoppers can obtain a complimentary carrot from the “Naturally Wonky” selection while supplies last. These carrots may vary slightly in shape or size.
Chris Smith, Root Veg Senior Trader at Morrisons, expressed, “Christmas embodies spreading joy and cheer, so we are pleased to provide our younger customers with a free wonky carrot to leave out for Rudolph and his friends on Christmas Eve.”
“Our Naturally Wonky range not only supports British farmers and reduces waste but also offers customers an economical choice that remains delicious,” he added.
This initiative coincides with various major UK supermarkets reducing the prices of Christmas vegetables, such as potatoes, carrots, parsnips, cabbage, and Brussels sprouts, to just 5p. Below, you can find a comprehensive list of discounted Christmas vegetables.