EE is offering discounts on smart TVs ahead of the 2026 FIFA World Cup to help football fans enhance their viewing experience before the tournament kicks off. Along with the discounts, customers who buy a TV from EE’s website by July 19 will have the opportunity to win tickets to a Home Nations football match in the UK.
The prize draw includes 10 pairs of tickets for a game of the winners’ choice, supporting either England, Scotland, Wales, or Northern Ireland. These matches will take place between September and December, not during this year’s World Cup. Additionally, customers can enjoy discounts of up to £500 on TVs from popular brands like Samsung, Sony, LG, and Hisense.
For example, the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV is now priced at £1,999, down from £2,499. This model offers exceptional 4K image quality on a large 75” screen, and customers can also claim up to 20% Cashback from Samsung on this purchase.
A more budget-friendly option is the Hisense A7QTUK QLED AI Smart TV starting at £309, featuring QLED Colour technology for vivid visuals and an AI 4K Upscaler to enhance image quality. The TV is praised for its clear picture quality and sound performance, making it a popular choice among consumers.
EE’s Summer of Sport promotion not only includes the chance to win football match tickets but also offers discounts on various smart TVs. Customers can choose from a range of models, including the Toshiba UV2F LED 4K Ultra HD Smart TV at £249, known for its detailed display and impressive audio powered by Dolby Atmos.
In comparison, Sky is running a sale on its Glass smart TVs, with discounts of up to 20%. The Sky Glass Air is now priced at £4.50 per month (originally £6), while the premium Sky Glass Gen 2 is available for £11 per month (originally £14). Amazon has also introduced the Ember Artline model within its Fire TV range, currently discounted by up to £270.
To participate in EE’s competition for Home Nations tickets, customers can select from a variety of smart TVs available on the EE website. One highly-rated option is the Hisense A7QTUK model, receiving positive feedback for its picture quality and sound performance. Despite some mixed reviews, many customers appreciate the TV’s features and value for money.