EE, a subsidiary of BT, is rolling out a new feature called Smart Search on its TV devices to simplify content discovery for UK households. This feature allows users to search by mood, theme, or plot details, eliminating the need for specific titles. By using natural language queries like “Marty McFly” or “sci-fi”, viewers can easily find desired content across live TV, on-demand services, and streaming apps.
Additionally, EE is introducing Mood Matcher, an AI-powered tool that further refines viewing choices based on user preferences. By answering a few questions about mood, genres, and themes, customers receive personalized recommendations. This feature aims to assist families in selecting Saturday night movies efficiently. While Sky offers similar voice search capabilities, EE claims to be the first pay-TV service in the UK to provide conversational, AI-powered search functionality.
Luciano Oliveira, Director of Product, Home & TV at EE, emphasized the importance of simplifying content selection for households. The introduction of Smart Search and Mood Matcher aims to enhance the viewing experience by streamlining content discovery. Technology analyst Paolo Pescatore highlighted the significance of faster content discovery in a world inundated with entertainment options.
Smart Search and Mood Matcher are currently accessible through the EE TV app on compatible TVs, with support for EE TV Pro and EE TV Box Edge devices coming soon. More information can be found on ee.co.uk/smartsearch.