Cadbury has recently reduced the size of its Mini Eggs packaging while keeping the price unchanged. Customers are voicing their dissatisfaction over the downsizing of the popular Easter treat from 80g to 74g, maintaining a price of about £2. This practice, known as shrinkflation, involves reducing product size while maintaining the same price. Prices for Cadbury Mini Eggs vary among different retailers, with discrepancies such as £2.36 on the Cadbury website, £2 at Morrisons, and £1.74 at Asda. Some consumers have taken to social media platforms to express their discontent, with one individual stating, “@CadburyUK are taking the mick now!!! Was 80g last year!!!”
Mondelez International, the owner of Cadbury, explained to The Sun that the reduction in size was a result of increased production costs. A company spokesperson highlighted the rising costs of ingredients like cocoa and dairy, as well as other expenses such as energy and transportation. Despite absorbing some of these additional costs, the company faced challenges that led to the decision to slightly decrease the weight of the Cadbury Mini Eggs bags to 74g. This adjustment was made to maintain competitiveness without compromising on the product’s quality and taste.
The Mirror reached out to Mondelez for further comments on the matter. This move follows a similar trend seen during Christmas where the size of Quality Street decreased from 600g to 550g. Food policy expert Gavin Wren drew attention to Nestle’s products, noting a significant reduction in weight over the years. He questioned the continual downsizing trend, particularly during festive seasons like Christmas.
In response, a Nestle spokesperson emphasized the annual introduction of new Quality Street ranges based on various factors including manufacturing costs, ingredients, transport expenses, and consumer preferences. They defended the 2025 range and pricing as competitive, offering a diverse selection for Quality Street enthusiasts. Retailers have the final say on pricing, ensuring flexibility in the market.