Leading sports organizations, including the Premier League, are joining forces to enhance men’s mental well-being. The government-led initiative, named Team Up, aims to address the male loneliness crisis, foster social connections, and raise awareness about mental health support for men. Research shows that one in four boys and young men aged 11-16 in England experience feelings of loneliness, with suicide ranking among the top causes of death for men under 50.
Scheduled to run from January 26 to February 1, 2026, across the UK, Team Up seeks to create positive environments for young men to prevent isolation, mental health issues, and harmful online influences. The Premier League, EFL, Rugby Football Union, England & Wales Cricket Board, and Movember are expected to endorse this campaign. The government encourages participation from elite clubs, grassroots teams, professional athletes, amateurs, and fans alike.
Culture Secretary Lisa Nandy expressed concern over the struggles faced by many boys and young men in the country, highlighting the lack of accessible support systems and the negative impact of online content promoting harmful ideas about masculinity. She emphasized the unique role of sports in building connections, camaraderie, confidence, and self-belief among young men. The ‘Team Up’ campaign aims to convey the message that everyone deserves a supportive team to navigate life’s challenges.
As part of the National Youth Strategy, the government is investing £500 million to establish up to 250 new or renovated youth facilities. Tracy Herd, Director of Men’s Health (Europe) at Movember, stated their support for Team Up Week and collaboration with DCMS and sports partners to emphasize the importance of physical activity in promoting young men’s mental well-being.